Your worst PR pitching nightmare: getting stuck between your client, your boss and the media with a story that remains overlooked.
There is no magic trick that lets you get every story in all the media all the time. But there are a few factors that make the road to success easier.
Pro pitchers Jean-Yves and Jan walk you through eight steps to make the best of it (and still be friends with all who got involved in the process!)
Jean-Yves Daxhelet Jan Van der Cruysse
Associate Director Sr Advisor Crisis Communications