Is the pressure of
political correctness
becoming the 21st century’s
censorship?
Welcome to the Belgian communication Summit 2018 !
Is the pressure of political correctness becoming the 21st century’s censorship ? Are communicators being held hostage and limited in their creativity by their customers because of it ? Are we working more for the masses reactions than for our customers ? Are we still able to tell what we actually want to say or are we pro-actively avoiding any possible debate, which might be difficult to contain and manage because of the impact and speed of social media ? Are debates and reactions on social media manageable and containable anyway ?
Are we evolving towards discussion managers instead of discussion initiators ?
During the Communication Summit ’18, C² will focus on content, target groups in communication and different platforms that rose and turned very interactive communications and opinion making into reality.
We will have two internationally valued key note speakers to set the scene and to share their academic and business vision.In two panels we will also confront different views of different stakeholders: journalists, bloggers, photographers, companies and non-profit organizations, politicians and social media platforms. To conclude the Summit ’18 we are glad to present you a top speaker.
“Assisting” at the Summit ’18 means also “participating” at it. We count on the input of all C² members and other guests to get involved in the conversations and discussions, and to ventilate your version of your role as today's communicator !
Debates
We see that professionals in corporate enterprises and communication agencies do their very best to keep their communication "politically correct", while often opinion makers or political protagonists use a much sharper language in their communication.
What is the right direction to move in ?
Do communication professionals need to be more assertive and more explicit in their communication instead of sticking to a neutral message that is full of compromises.
What do communication professionals have to tell their clients in their prospective.
Many examples show that we absolutely want to use political correct communication when most sharp tweets and social media from well-known individuals get a lot of attention and "likes".
Protest groups often use emotional and sentimental language to convince the society of their point of view. Sometimes facts are set aside and make place for slogans and caricatural communication.
How do we react to this as communication professionals ? How do we formulate the right answers to emotional messages ? Do we have to show a pacifying attitude ? Or do we als have to communicate in emotions and in slogans like words? Specialists on the topic give their opinion in this debate.
Speakers
Director UNIA
- 2010: Director Vluchtelingenwerk Vlaanderen
- ’08-‘09: head of the Political department of Oxfam Wereldwinkels, chairman ‘Aalst Fairtrade Gemeente’, member of the boad of magazine Oikos & vice-chairman of the Aalsters welfare forum.
- Former Belgian politician for Groen !
- 2005: Director ARKimedes, 2007: publication “Pleidooi voor een ecologische omslag” together with Peter Tom Jones. Founder People for Earth. ’07-’10: publication different opinion pieces on taxtalk.be.
- A.f. 1999 She worked for the cabinets of Magda Aelvoet, Jef Tavenier & Adelheid Byttebier
Ph. D. – Chief Data Officer Auxipress
Doctor in political sciences, Grégory Piet is in charge of the Data and Analytics pool at Auxipress. Gregory has developed an innovative approach of cross-referencing media content with public institutions, personalities, political parties or brands according to their strategic positioning. He has collaborated during more than 8 years with Belgian and foreign universities and has conducted several studies related to political discourse and electoral campaigns. You can follow Grégory on Linkedin.
CEO ACC Belgium
After 30 years in the advertising industry; the last 15 years as Chairman of BBDO Belgium, Johan took over the management of the Belgian association of communication companies in 2012 and broadened the ACC from an ‘advertising agencies’ association with 30 members to a ‘communication agencies’ association with 125 members now.
CEO Comeos
For 10 years Dominique Michel has been heading the Belgian trade organization Comeos. Trade is the biggest employer in Belgium and delivers 11% of our GDP with it’s 400.000 employees. Dominique Michel is also vice president of EuroCommerce, the European Trade Association. Formerly he has been internationally active with the United Nations in New York and with the International Labor Organization (ILO) in Geneva. To support employers organizations he has also lead several EU missions in developing countries.
- President JEP (jury voor ethische praktijken in de reclame)
- Board member of vzw “Raad voor de reclame”
- President Koninklijke Belgische Handbalbond
- Founder GCV KAPITO, with ad-hoc organization “DELTA GROUP”, initiatives concerning “Good Governance in Sport”
- Member alumni KUL - Alloreki
Senior Media & Data Analyst
Sien Vanderlinden holds a master’s degree in Journalism, Communication and Media (Hogeschool Universiteit Brussel and Vrije Universiteit Brussel). She has been passionate about media and analysis for over 10 years. Media evaluation, analyses and data crossing to deliver powerful insights for brands is part of her expertise. You can follow Sien on Linkedin.
CEO Eneco
Co-founder of Uest | Co-founder of Zembro | Mentor @Birdhouse | Sustainability Expert | Startup Lover | Social Entrepreneur |’06-’07: Director Consumer & Business NUON
As CEO of Eneco Belgium since 2010, I am passionate about helping the people I work with to grow and hence bringing them a bit of professional happiness.
I love the journey at Eneco Belgium from starting the company in 2010, to growing the company to the third sustainable supplier and Belgian leading wind and solar producer with more than 500 employees, 1 million residential customers, and a turnover of 1.5 billion.
To get there we acquired Eni Belgium, the company previously know as Nuon Belgium that I started in 2002.
Being a founder of several tech and retail start-ups and being a board member in other organisations, gives me entrepreneurial satisfaction.
Co-founder Whyte Corporate Affairs/Board member C²
Eveline De Ridder has over 20 years expertise in reputation management for companies and institutions. She started her career as a freelance journalist and subsequently joined the Interel communication agency, progressing to become Associate Director with a Corporate Communication team specialising mainly but not exclusively in health and food issues.
Having fulfilled outsourcing assignments, including acting as an ‘ad interim’ spokesperson for AB-InBev, she understands perfectly how to bridge the gap between the ‘inside’ and the ‘outside’ world.
In 2008, Eveline was one of the co-founders of Whyte Corporate Affairs and a true ambassador of the integrated Corporate Affairs approach to which she brings a digital touch.
Eveline is an enthusiastic and experienced guest lecturer on all corporate affairs-related topics such as stakeholder engagement, crisis communication and social media.
Politician MR
Judicial journalist
PR Manager @Studio100
Freelance PR/Communication & Event Professional
journalist on RTL-TVi
Program
Welcome coffee/drink
Welcoming by the President Kris Poté
Key Note 1
Debate 1 : professional debate: Are we to soft in our standard communication ?
Break
Key Note 2
Debate 2 : protest debate : How to react to emotional messages ?
Key Note 3
Drink with finger food
Where
WE EXPECT YOU AT
ING BrusselsMarnixlaan 24
1000 Brussels
Nearest parking (5min walk): Parking 2 Portes, Boulevard de Waterloo 2a, 1000 Brussels
Metro: Trône/Troon
Bus: 34, 38, 64, 80, 27, 95
PLAN YOUR DAY
Sponsors
